Eva Lorenzotti

Hailed as a "mail-order magnate" by Time and "One of the 10 Most Stylish Women in Fashion" by Vogue, Eva single-handedly redefined the business of direct marketing to the affluent consumer with the first mailing of the Vivre catalog, which featured two European luxury brands. Her direct marketing adventure, a glossy, oversized catalog, beautifully photographed and intelligently presented, was specifically targeted to affluent shoppers, a demographic until then overlooked by the direct marketing industry.

Like every entrepreneur, Eva has weathered the ups and downs of a growing business since the early days. One thing is clear; the market was ready for Vivre. With an infectious spirit of adventure and passion, Eva has brought Vivre to where it is today; a unique, lifestyle-based, multi-channel retail concept that is poised for explosive growth.

A favorite of the media, Eva's trailblazing success is often featured in the pages of both the business and fashion press. She is a passionate, popular speaker and is frequently sought out to comment and expand upon her definition of "the new luxury" as exemplified by Vivre. Her articulate insight has been shared through venues as diverse as the Harvard Business School Entrepreneurship Conference, the International Herald Tribune Luxury Conference, the American Express Luxury Conference, CNN, CNBC, and the Fine Living Channel.

Crain’s 40 Under 40, a finalist for 1010 Wins’ Tomorrow’s Newsmakers, and the Ernst & Young Entrepreneur of the Year Award, and a member of YPO International, Eva's business acumen was honed as an investment banker with the mergers and acquisitions department at Lazard Freres, which she joined after receiving a BA from Barnard College. Born and raised in Switzerland, Eva's deep familiarity with the European culture and her multilingual command of five languages, have uniquely positioned her at the center of the rapidly evolving international luxury market.

Eva also lends her expertise to a number of charity and philanthropic efforts, including leadership roles with the Guggenheim Museum Young Collector's Club, the Henry Street Settlement, Save Venice Inc., and the Kips Bay Decorator Showcase. Eva and her husband Lorenzo Lorenzotti reside in Manhattan with their two children, Allegra and Amedeo.