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Colin Cowie Galleries || Producing Events, Planning Celebrations & Weddings Locally and Globally, Licensing, Hospitality Services and Corporate Events || ColinCowie.com

NetJets

Event Description

We were commissioned by Rich Santulli, then CEO and Chairman of NetJets to create the most luxurious brand in the world with 14 categories of aircraft, four of which were employed flight attendants. The easy part was designing uniforms, shoes, bags, dishes and linens, glasses and flatware and selecting the amenities for our owners. More challenging was creating the culture of customer service. This was not easy given that customer service was not part of the original DNA of the company and we had to work with two very tough unions.