JW MARRIOTT HOUSTON
ABOUT THIS EVENT
The team at the newly renovated JW Marriott Houston Downtown called upon Colin Cowie Lifestyle to produce their opening launch event. We designed an evening comprised of 3 highly curated chapters, allowing guests to explore the entire hotel and discover its unique brand image and impressive amenity offering. “Human Arrow” girls and evolving live body-painted models guided guests through different experiences in food & beverage, entertainment, and art. We also hired actors to showcase the ultimate guest experience in a variety of different settings. As guests toured the hotel, they witnessed an executive meeting in the hotel’s five-star business center, a couple enjoying a romantic night in one of the suites, and a massage in the brand-new JW spa.