The team at the newly renovated JW Marriott Houston Downtown called upon Colin Cowie Lifestyle to produce their opening launch event. We designed an evening comprised of 3 highly curated chapters, allowing guests to explore the entire hotel and discover its unique brand image and impressive amenity offering. “Human Arrow” girls and evolving live body-painted models guided guests through different experiences in food & beverage, entertainment, and art. We also hired actors to showcase the ultimate guest experience in a variety of different settings. As guests toured the hotel, they witnessed an executive meeting in the hotel’s five-star business center, a couple enjoying a romantic night in one of the suites, and a massage in the brand-new JW spa.