The team at the newly renovated JW Marriott Houston Downtown (formerly the historic Samuel F. Carter Building opened in 1910), called upon Colin Cowie Celebrations to produce their opening launch event. We designed an evening comprised of 3 highly curated chapters, allowing guests to discover the entire hotel and it’s unique brand image and amenity offering. “Human Arrow” girls and evolving live body-painted models guided guests through different experiences in food & beverage, entertainment, and art. Actors portrayed the ultimate guest experience in a variety of different settings, including an Executive meeting in the hotel’s top of the line Business Center, a couple enjoying a romantic night in one of the suites, and a massage in the first ever JW spa.