Our Latest Work

We’re excited to partner with @KayJewelers to share our top wedding trends and tips for 2022 on their digital bridal community, The Union. Comment below and let us know what you most want to hear about! #Ad #TheUnion ...

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Always put your client on a pedestal to make them feel special. An emotionally connected customer is your best brand ambassador. #TheGoldStandard

It doesn’t matter what your product or service is; if you don’t have customers, you don’t have a business. We remind ourselves every day that we’re here because of our clients. And so are you.

We see Christmas, birthdays, holidays, and, in our business, wedding anniversaries as good opportunities to reignite and sustain emotional connections. Just showing up counts. Our corporate gifts are sourced from charities that we support. We always send Christmas and birthday cards to our clients past and present, and to our creative partners.

On a couple’s first anniversary they get a card. For some very special clients, we’ve had a duplicate of the top of their wedding cake recreated as a gift. We’ve also celebrated each anniversary thereafter with gifts that fit the particular year’s theme: a book with their initials engraved on the cover for paper, a tray inscribed with lyrics from their first dance for leather, a replica of their reception centerpiece for flowers. These are things they will talk about with their friends and families, and those people may become our new clients.

So, what else can you do? Colin shares his best-kept secrets for building client loyalty (and more!) in his latest book, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted.

🔗 Pre-order via link in bio for exclusive Conversations with Colin bonus content.
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The equation for the gold standard of service isn’t 1+1=2. It’s 1+1=3.

What can you do or offer to stay ahead of the curve? What can you do to make your product and customer service better than anyone else’s? We ask ourselves those questions every day, and this is our advice:

⭐ Stand out. Your customer has their choice of products and services. You want them to choose yours. If they can’t find you, they can’t buy your product or service.

⭐ Know your market. See what your competitors are doing, look at what you’re losing, and put all that information to use to increase your market share.

⭐ Make data work for you. You need as much data as you can get from your customer: data is a powerful tool that will help you get attention.

⭐ Consistency is key. Your customer wants to be confident they will get a consistent product or experience every time they come to you.

⭐ Do whatever it takes. The gold standard of customer service requires creativity and flexibility. Be prepared for any eventuality and do whatever it takes to deliver on your promise.

Colin shares more hard-earned wisdom about standing out in a saturated market (and more!) in The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted.

🔗 Pre-order via link in bio for EXCLUSIVE Conversations with Colin bonus content.
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