Our Latest Work
Change is inevitable today, and change is coming quickly, faster than ever before. We need to embrace it with open arms, and always present the best versions of ourselves.
Learn firsthand lessons that will set you up for success and allow you to deliver #TheGoldStandard of customer service.
🔗 Order your copy today! Link in bio.
Fueled by DJ Coleman’s beats and Colin’s signature 120 mph shots, the newlyweds and their guests danced the night away! 🎶
Design & Production: @colincowielifestyle @colincowie
Venue: @the.glasshouses
Client Photographer: @briandorseystudios
Décor Photographer: @calenrose
Videographer: @milkandhoneyproductions
Catering: @foodincnyc @chefalfredportale
Specialty Cocktails: @thecocktailarchitect
Entertainment: @elanartists
DJ: @colemanmusic
Covid Testing: @theeventdocusa
Lighting & Audio: Studio Productions
Lighting Design: @levynyc
Photo Booth: @mirmirphoto
Neon: @nameglo
Cake: @rbicakes
Printed Materials: @tpddesignhouse
Bridal Stylist: @thestylishbride
Makeup: @staciefordbeautyco
Hair: @ryancottonhair
We celebrated our happy couple by designing an enchanting dinner atmosphere with thousands of lights, candles, and florals.
Design & Production: @colincowielifestyle @colincowie
Venue: @the.glasshouses
Client Photographer: @briandorseystudios
Décor Photographer: @calenrose
Videographer: @milkandhoneyproductions
Catering: @foodincnyc @chefalfredportale
Specialty Cocktails: @thecocktailarchitect
Entertainment: @elanartists
Covid Testing: @theeventdocusa
Lighting & Audio: Studio Productions
Lighting Design: @levynyc
Photo Booth: @mirmirphoto
Neon: @nameglo
Cake: @rbicakes
Printed Materials: @tpddesignhouse
Bridal Stylist: @thestylishbride
Makeup: @staciefordbeautyco
Hair: @ryancottonhair
We raised a glass (or two!) to our newlyweds at cocktail hour… congratulations to our beautiful bride and groom! 🥂
Design & Production: @colincowielifestyle @colincowie
Venue: @the.glasshouses
Client Photographer: @briandorseystudios
Décor Photographer: @calenrose
Videographer: @milkandhoneyproductions
Catering: @foodincnyc @chefalfredportale
Specialty Cocktails: @thecocktailarchitect
Entertainment: @elanartists
Covid Testing: @theeventdocusa
Lighting & Audio: Studio Productions
Lighting Design: @levynyc
Photo Booth: @mirmirphoto
Neon: @nameglo
Cake: @rbicakes
Printed Materials: @tpddesignhouse
Bridal Stylist: @thestylishbride
Makeup: @staciefordbeautyco
Hair: @ryancottonhair
Last week’s gorgeous wedding at the brand new Glasshouse on a perfect fall day... 72 degrees and balmy ☀️
Design & Production: @colincowielifestyle @colincowie
Venue: @the.glasshouses
Client Photographer: @briandorseystudios
Décor Photographer: @calenrose
Videographer: @milkandhoneyproductions
Catering: @foodincnyc @chefalfredportale
Specialty Cocktails: @thecocktailarchitect
Entertainment: @elanartists
Covid Testing: @theeventdocusa
Lighting & Audio: Studio Productions
Lighting Design: @levynyc
Photo Booth: @mirmirphoto
Neon: @nameglo
Cake: @rbicakes
Printed Materials: @tpddesignhouse
Bridal Stylist: @thestylishbride
Makeup: @staciefordbeautyco
Hair: @ryancottonhair
We celebrated our newlyweds with a lively night market complete with karaoke, carnival games, delicious cuisine, and live music. 🎶
Production & Design: @colincowielifestyle @colincowie
Lighting & Audio: @proshosound
Entertainment: @onthemoveevents
Tent: @allstatepartyandtentrental
Client Photography: @forgedinthenorth
Décor Photography: @calenrose
Food Vendors -
Malai: @malai_icecream
Mr. Bing: @mrbingnyc
Saffron 59: @irenekhin
Nom wah: @nomwah
East Wind Snack Shop: @eastwindsnackshop
Halal Guys: @thehalalguys
Bstro
This dreamy celebration reflected the effortlessly chic style of our fabulous bride and groom. The glamorous couple tied the knot with breathtaking views of Manhattan – then they treated their guests to a stunning dinner beneath a waterfront tent. Congratulations to our newlyweds! 🥂
Production & Design: @colincowielifestyle @colincowie
Lighting & Audio: @proshosound
Entertainment: @onthemoveevents
Catering & Venue: @collectiveretreats
Tent: @allstatepartyandtentrental
Décor Photography: @calenrose
Client Photography: @forgedinthenorth
“I was drafted into the South African military at the age of 17. As one can imagine, it was no walk in the park. One day I asked myself, “Why?” then wrote to my mother.
My mother told me to consider myself a spoke on the bicycle wheel. It is the sum of the parts—the spokes—that creates the strength of the whole.
I never forgot her analogy, and it has shaped my perspective on company culture to this day.” - Colin Cowie
🔗Order your copy of #TheGoldStandard via link in bio.
When the rain holds off and everyone can gather together again (vaccinated!), there’s always reason to celebrate… It was such a pleasure to design and produce this beautiful wedding at Boca Raton Beach Club for our two members. Here’s to a gorgeous day for a gorgeous couple – congratulations to our newlyweds! 🥂
Venue: @thebocaraton
Entertainment: @areteliveentertainment
Photography: @jspstudios
Florals: @boca_by_design
Lighting & Audio: @encore_global
One thing that’s paramount to the success of your business is your ability to PIVOT. 🔄
Learn to listen. If you don’t listen, you can’t react. If you can’t react, you can’t be agile. If you can’t be agile, you can’t pivot.
🔗 Order your copy of #TheGoldStandard via link in bio.
Seduce your customers. When it comes to getting customers and preserving that emotional connection, it’s all about a powerful attraction.
Kudos to Chewy for knowing exactly how it’s done. #TheGoldStandard
Learn more about how to get and keep your customers in The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted.
🔗 Order your copy today! Link in bio.
#TheGoldStandard is OUT TODAY!
There are two types of service in the world: REACTIVE and PROACTIVE.
✖️REACTIVE service comes from 95% of the world’s service providers. When something goes wrong and someone puts up their hand with a problem, your response is reactive service. In this instance, only if you deal with the situation correctly can it buy customer loyalty.
✔️Only 5% of service providers deliver PROACTIVE service - because it is much harder to do. These providers are experts at anticipating the unanticipated needs of guests and customers.
We must use the wealth of information at our fingertips—the news, the internet, and social media—to actively implement proactive customer service.
Learn more about the power of proactive service in Colin’s latest book, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted.
🔗 Order your copy today! Link in bio.
#TheGoldStandard of customer service ALWAYS includes:
✨Personalization. You want to engage with customers in the most personal way. Write their name, use their name, print their name. Creating that personalized moment is paramount.
✨ Attention to detail. When you show extreme attention to detail, presenting a product or project fabulously and flawlessly, people will take note.
✨ Elegance. Add a filter of elegance to everything you do. Put elegance in front of anything and it naturally elevates the style.
But remember, none of this is possible without teamwork and communication.
🔗 Pre-order Colin’s latest book—The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted—via link in bio.
Many people ask Colin how he defines ‘luxury.’ He doesn’t think luxury today comes in the form of a product. Instead, he believes luxury is an experience, or how someone makes you feel.
When your senses are in harmony and you want for nothing, that is true luxury. 🥂
🔗 Pre-order #TheGoldStandard via link in bio.
Authentic is one of the most important words in the English vocabulary. When something is ‘authentic,’ it stands apart from the rest - especially when it comes to customer experience.
🔗 Pre-order Colin’s latest book—The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted—via link in bio.
✒️ Handwritten notes make lasting impressions.
🔗 Pre-order Colin’s latest book—The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted—via link in bio.
Always put your client on a pedestal to make them feel special. An emotionally connected customer is your best brand ambassador. #TheGoldStandard
It doesn’t matter what your product or service is; if you don’t have customers, you don’t have a business. We remind ourselves every day that we’re here because of our clients. And so are you.
We see Christmas, birthdays, holidays, and, in our business, wedding anniversaries as good opportunities to reignite and sustain emotional connections. Just showing up counts. Our corporate gifts are sourced from charities that we support. We always send Christmas and birthday cards to our clients past and present, and to our creative partners.
On a couple’s first anniversary they get a card. For some very special clients, we’ve had a duplicate of the top of their wedding cake recreated as a gift. We’ve also celebrated each anniversary thereafter with gifts that fit the particular year’s theme: a book with their initials engraved on the cover for paper, a tray inscribed with lyrics from their first dance for leather, a replica of their reception centerpiece for flowers. These are things they will talk about with their friends and families, and those people may become our new clients.
So, what else can you do? Colin shares his best-kept secrets for building client loyalty (and more!) in his latest book, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted.
🔗 Pre-order via link in bio for exclusive Conversations with Colin bonus content.
How can companies WOW clients?
Great customer service should be Standard Operating Procedure.
The best customer experience is personalized, authentic, luxurious, timely, consistent, and effortless (for the customer).
Strive to provide a memorable experience every time.
Send a card on birthdays and anniversaries. It goes a long way. 💌
🔗 Pre-order #TheGoldStandard via link in bio.
Good service gives the customer what they want; great service gives the customer what they didn’t know they wanted.
Colin shares the importance - and power - of anticipating the unanticipated needs of guests in his latest book #TheGoldStandard.
🔗 Pre-order via link in bio for exclusive Conversations with Colin bonus content.
We believe in taking a 360º approach to telling your story in today’s market…
📌DREAM. It costs nothing to dream and dream big. Whenever you have that great dream, it will help fashion every creative decision you need to make along the way.
📌WEBSITE. You need to have an incredible website. You have 10 seconds to capture someone’s attention. Make sure you present yourself in an immediately compelling way.
📌CORPORATE CULTURE. A strong corporate culture fuels how you fuel the business.
Learn more about telling your story in Colin’s latest book, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted.
🔗 Pre-order via link in bio.
The equation for the gold standard of service isn’t 1+1=2. It’s 1+1=3.
What can you do or offer to stay ahead of the curve? What can you do to make your product and customer service better than anyone else’s? We ask ourselves those questions every day, and this is our advice:
⭐ Stand out. Your customer has their choice of products and services. You want them to choose yours. If they can’t find you, they can’t buy your product or service.
⭐ Know your market. See what your competitors are doing, look at what you’re losing, and put all that information to use to increase your market share.
⭐ Make data work for you. You need as much data as you can get from your customer: data is a powerful tool that will help you get attention.
⭐ Consistency is key. Your customer wants to be confident they will get a consistent product or experience every time they come to you.
⭐ Do whatever it takes. The gold standard of customer service requires creativity and flexibility. Be prepared for any eventuality and do whatever it takes to deliver on your promise.
Colin shares more hard-earned wisdom about standing out in a saturated market (and more!) in The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted.
🔗 Pre-order via link in bio for EXCLUSIVE Conversations with Colin bonus content.
It’s very important to know your market. When word got around about our early events with Oprah, we began losing clients who thought our services were inaccessible and unaffordable.
To counter the perceptions around our price point, we designed a new brand architecture with three company divisions, each selling a specific version of the Colin Cowie experience.
At the top end, there is Colin Cowie White. These are the most expensive events, the haute couture experience. The word ‘no’ does not exist and each element of the event is unique, larger, better, and more fabulous.
The next tier is Signature Colin. Colin is on the phone calls, sits in on the meetings, and holds the client’s hand every step of the way, as he collaborates with the client’s designated team.
Finally, there’s Team Cowie, our fastest-growing division that provides #TheGoldStandard of service at a lower price point. While Colin approves the creative aspects of the event, the client works with team members Colin has educated and worked with over the years.
🔗 Pre-order #TheGoldStandard via link in bio for EXCLUSIVE Conversations with Colin bonus content.
We are thrilled to be a part of the @VRAIofficial Summer Bridal Experience!
VRAI is a fine jewelry brand featuring modern and timeless designs with sustainably created diamonds from their zero-emission foundry, an innovative customization experience, and recycled solid gold.
One winner will experience the ultimate wedding planning package featuring an exclusive consultation with Colin, a personalized session with stylist Petra Flannery, and a white-glove virtual appointment with VRAI’s diamond experts to receive a pair of VRAI wedding bands of your choice.
As part of the Summer Bridal Experience, Colin will sit down with you for a virtual appointment and share expert advice on venues, decor, flower arrangements, menu, music, guest experience, and so much more!
Enter to win via link in bio. #VRAILoveStory2021 #VRAIjewelry
Today's world is a buyer's world. Consumers are overwhelmed with choices in every aspect of their lives. How do you make sure your target customer picks you?
How do you get—and keep—your potential customer’s attention?
⭐ You have to have the right product.
⭐ You have to package it fabulously.
⭐ You have to make the customer's experience a priority.
Colin offers hard-earned advice about standing out in a saturated market (and more!) in his latest book, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted.
🔗 Pre-order via link in bio for exclusive Conversations with Colin bonus content.
